TUF Social Media

Seeing that Train Up First's target market is teens, social media needs to be used to best connect with those customers and engage with them. Up until this point, Train Up First did little to no social media, loosing a useful marketing tool. One of our primary objectives was to develop a set of social media templates that can be used to infill photos and/or quotes and copy. We wanted to develop a look that was fun and attracting to the teen market, while also being clean and professional for the parents who will be paying for the TUF product. Below was our first iteration of these templates.

These gave the Train Up First team some nice options to choose from. They decided to go with 5 of the options. We finalized those selected templates, tweaked a version of one, and supplied TUF with 6 templates for Instagram use. Below are these finalized templates. We also converted these templates to fit the sizing of Facebook, Twitter, LinkedIn, and developed a snap chat filter.

Please come back soon to see the final brand materials that I created for Train Up First.