Design Agency Name & Logo

One of our key beginning tasks was to create the name and logo for our design agency. Some of the names that we came up with are Spark Creative, Spark studios, Gold Standard creative team, Aspire branding, Workhorse creative group, Unite design agency, Craftsman creative, Impact Designs, Push Designs, and Momentum Designs. All of these names were created to showcase our passion for design for start-up companies that need a full branding project to get their company to move forward. The top three names that we moved on to design logos for are Momentum Designs, Impact Designs, and Workhorse creative group.

The next step that we did during this project was to develop logos for our three names. First I started by sketching out a couple of quick ideas that were used to explore with logos on the computer. These sketches can be seen below.




For These sketches I began to design in illustrator, manipulating ideas and designs to create new and innovated designs. Some screenshots of this process can be seen below.



These mark exploration helped to develop some of the primary options that we chose between and helped us to choose our final name. Below are a couple of design for the three names that we chose.






From these designs we decided that we likes the name Momentum Design the best. It shows our passion for moving our clients forward. The reason we did not choose workhorse is because we wanted to be seen as more that just low-end students and showcase our professional and experience in the real design world.

I went back to the drawing board to come up with some more logos for Momentum Design. Below are some of the final options that we came up with.



Check out my next post to see the final logo that we went with for Momentum Design as well as some business card designs that we worked on.

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